As a creative entrepreneur, you know the importance of marketing your business. But with so many marketing strategies out there, it can be tough to know where to start. In this post, we’ll share some tips that will help you get started. Whether you’re looking to increase brand awareness or boost sales, these 6 tips will help you reach your goals.
When starting or running a small business, it’s important to have a clear and consistent brand identity. This will help your marketing efforts be more successful, as people will better be able to connect with your company. There are many facets to creating a strong brand identity, from choosing the right colours and fonts to developing a unique voice and style for your company. By taking the time to create an effective brand strategy (or even better: Work with a professional!), you’ll set yourself up for success in the future.
A website is your digital home for your business. It’s the first place customers go to learn about you, what you do, and how to reach you. That’s why it’s important to have a website that’s well-designed, easy to navigate, and includes clear contact information. Additionally, don’t forget to ensure that your website is fully responsive so each visitor can navigate and find information easily. Your website should also include clear Call-to-Action buttons. These handy buttons direct visitors to your sales funnels and can significantly increase your conversion rate.
Without a bulletproof marketing strategy in place, the chance of taking your business to its maximum potential is slim to none. A successful entrepreneur mindset should always focus on understanding your target market, how you plan on reaching out to them, and how you want to stand apart from your competitor.
Develop a marketing strategy that works for your industry and keep the operational cost within your budget. Never base your strategy based on what is left out of the revenue. Instead, allocate a budget beforehand.
People spend more time than they ever did in the digital space, so it is your golden opportunity to take advantage of that. You’d ideally want to create engaging and valuable content that people will easily resonate with. If user-generated content is relevant to your niche, encouraging them to use certain hashtags as a part of a creative campaign is a good way to go viral. Not only it will drive traffic to you, your audience will also appreciate the fun!
A great way to save time and boost your efficiency when creating content is the use of templates. If you don’t know where to start or if you have only a little time to spare, check out our template shop.
Your portfolio is your chance to show your client who you are and what you can offer them. This also showcases your process, style, and how you solve your clients’ problems.
A portfolio can be anything from a digital folio or website to a simple PDF document (see how you can meet your client halfway and adapt to what they think is best). Your portfolio should showcase your best work and highlight your unique skills and talents. In order to reflect your work’s integrity, be sure to exclude old projects that are no longer relevant (especially if it makes you cringe ;)).
Last but not least, do not forget to Join online communities and forums related to your industry. Joining new communities gives you some of the best knowledge and advice you can quickly soak up from veterans for (mostly) free.
They also expose you to new ideas, a place to get honest feedback, and can help you learn more about candid things that are not often talked about elsewhere (e.g how to handle problematic clients, what to include in your contract, etc). Furthermore, if you can establish yourself as an expert within the community, you will start seeing a few leads coming your way thanks to community recommendations.
So, if you’re a creative entrepreneur starting out on your own, or feeling lost in your current marketing efforts, remember these tips. Having a consistent brand identity and website design will help you look professional to potential clients. Creating valuable content and showcasing your portfolio will show prospects what you’re capable of. Joining communities related to your industry can help you make valuable connections (and sometimes leads). And lastly, don’t forget the importance of having a well-thought-out marketing strategy that incorporates all of the above. Remember, marketing is always ongoing so you should always be changing up your strategy every once in a while, and keep experimenting!