If you’re like most entrepreneurs, you wear a lot of hats. You have to be a salesperson, marketer, accountant, and more. When it comes to your business, chances are you don’t have time for a learning curve. So when it’s time to bring on a designer, how do you know what questions to ask? Here are 5 essential things to ask a potential designer. By knowing what to ask upfront, you can make sure you find the right person for your business – and avoid any headaches down the road!
Designers are often thought of as creative people who have a knack for turning ideas into reality. But what does that process actually look like? Every designer has a different approach to how they get creative tasks done, so the more aligned your working style is with theirs, the painless the project would feel. A few examples of questions you can ask that relate to the creative process are:
Designers, like most professionals, have different levels of expertise. When you’re hiring a designer, it’s important to make sure their work reflects the level of expertise you’re expecting. Most designers are happy to answer any questions you have about their work. So before making that final decision, be sure to ask them about recent branding and website projects that are similar to your brand/niche. Below are a few examples you can ask when considering hiring a designer:
As a business owner, you’re probably used to giving and receiving feedback. It’s an essential part of the creative process, and it can help you improve your products or services. When it comes to working with a brand designer, it’s important to know how to give feedback that will be helpful rather than destructive or confusing. Be sure to clearly articulate your vision and expectations. Communicate what you’re looking for in terms of design, as well as the overall branding strategy you have in mind. Use a few examples below to scope out how the topic of communication can be discussed during the interview process.
When interviewing a brand designer, it’s key that we ask questions about their vision for the project and how they plan to execute on that vision. With so many talented designers out there, it’s essential to find one who shares your same level of enthusiasm and some degree of direction for the project. Based on how they answer your questions, it will reflect their work ethics and ability to solve problems through designs. A few questions you may want to ask are:
Ah yes, the topic we’d like to skip over. Some people avoid discussing money because they feel awkward about it. However, it’s important to make sure both you and your designer are on the same page when it comes to expectations and pricing. Discussing rates openly and transparently at the beginning of every project can save a lot of time and headache, so definitely make time to do it. A few questions about rates & pricing you can ask when interviewing your brand designer are:
Asking the right questions is essential when it comes to finding the perfect designer for your business. By taking the time to ask about their process, portfolio, communication style, vision and compensation expectations upfront, you’ll be able to find someone who is a good fit for both your company and your budget.