A brand is the heart and soul of any company. It’s what sets your company apart from your competitors, so it’s important to have a brand designer who understands you and can create a brand that speaks for you. But where do you find one? This article has some great tips on how to scout […]

Many people understand branding as just a logo or slogan. However, branding is much more than that. Branding is about creating an identity for your small business and building relationships with customers. It’s also about sending the right message to your audience so they know what to expect. In this article, we expand on how […]

Building a brand is more than creating a service or products to sell to people. Today, consumers demand more from the brands they shop with and expect them to reflect their values, interact with them and in some way contribute to a better society. One of the most scrutinised topics in the Marcomms industry has […]

In today’s society, people crave an emotional connection to brands. Storytelling is a powerful way to create this type of connection. Storytelling in branding can be used as a marketing tool by helping brands connect with their audience and build customer loyalty. In the following article, we will examine how storytelling plays a role in […]

Your logo is the first impression people get about your business. It’s what they see before they even visit your website and it gives them an idea of who you are and what you do. This powerful brand asset is essential because it helps people to understand more about your business in just one simple […]

Branding is an important aspect of any business, but it is especially vital for small businesses to stay competitive. Branding is a time and money consuming process, so make sure it’s intentional. This way it won’t go to waste when your company engages in marketing or advertising campaigns later down the road. The intentional branding […]