When you’re starting a business, branding can feel like a daunting task. There are so many things to think about – from your logo to your marketing strategy and social media presence. And it’s easy to make mistakes along the way. In this post, we’ll share the biggest branding mistakes small businesses often make. Don’t […]

A well-designed and well-maintained website is the foundation of any successful business, especially those wanting to grow online. But in the digital era of competition, you cannot be too prepared to stay ahead of your competitors. Generating more traffic online and driving sales is a vital part of any business. Keeping that in mind, we […]

Your logo is the first impression people get about your business. It’s what they see before they even visit your website and it gives them an idea of who you are and what you do. This powerful brand asset is essential because it helps people to understand more about your business in just one simple […]

Here we are again: another Branding 101 post for all of you. Today we’re covering something that we here at The Mood Lab love: vision boards! Vision boards are created together with the client and it is such an important thing in the branding journey. The vision board contains so much information on your brand […]

After a bit of a break from posting on the blog, I’m back! I’m still so excited about this whole series of posts. We here at The Mood Lab love to share tips & tricks we’ve learned over the years and we hope you’re enjoying our posts! As you’ve probably figured out from the title, […]

A graphic element in design (not to be confused with a “graphic element” in literature and writing) can be one of the most important components in your brand, and it is a great way to add clarity and awareness to your concept. In fact, it is one of the most fundamental staples in design, and […]